Google Adwords / PPC

With 3.5 billion Google searches are made every day and each of those pages listing at least some Google ads. We all have realised long ago that AdWords is a fundamental part of any online marketing strategy.

So what exactly is Google AdWords?

Google Adwords is a PPC (pay-per-click) advertising platform. Google AdWords offers advertisers two basic ways to reach people.

  1. Through the Google Search Network, where google shows your ad to users who are actively searching for keywords you have selected to target.
  2. Through the Google Display Network, these are a little different to the google search network. Display ads or sometimes called banner ads are not shown to people who are actively searching for your selected words but are instead placed on websites you think your targeted customers are likely to visit.

While organic SEO is the best way to go for long term results, Google Adwords is there to give you instant results when you need it, generating quick and fruitful leads.

Paid Search continues to be one of the fundamental advertising platforms for today’s brands and it will be for a long time. It is a budget-friendly and sure start way to grab business and get your brand to appear higher on the first page of Google than business who are far more established.

Why Google Adwords

  • 3.5 billion Google searches every day.
  • The number of Google searches grow by approximately 10% every year.
  • Each year, somewhere between 16% and 20% of Google searches are unique.
  • Around 90% of the searches carried out on desktops are done via Google.
  • 35% of product searches begin on Google.

At Daddy Marketing we specialise in utilising paid search tools to accomplish your brand goals. Our team of experts will work closely with you to work out your business needs, we will then use your hard-earned cash to place your brand at the right place and time to deliver the right message. Whether you want us to start a fresh campaign or vamp up an existing one, we will draw up a strategy that will work for you and expedite your growth.

We will do...

  • In-depth keyword research
  • Results-driven delivery
  • Regular reporting
  • Full Transparency